Notes on onboarding the next billion

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Why we want to pay as we go — for everything

As we wrote last week, Apple’s iPhone upgrade plan charges folks a premium for paying for their phone over time, provides insurance, and gives them the option to get a new phone every year. A lot of people responded to the post saying they still thought it was a fair…

The iPhone upgrade plan — deal or no deal?

This week Apple announced for the first time that it would be offering consumers the option to pay monthly for a new, unlocked iPhone every year “from $32 a month.” (details below) I wouldn’t go so far as to call this deal diabolical, but it is probably only a helpful option…